Skip to main content
Home

ESMT Knowledge

go to ESMT Knowledge
  • Strategy
  • Innovation
  • Sales
  • Marketing
  • Show and Tell
  • Forum
Innovation

Innovation

Entrepreneurship and Innovation
By Stefan Wagner

Video: Markets for Technology – Is the patent system broken?

Innovation

Competition Policy, Entrepreneurship and Innovation

Information and Communications Technologies

more information
Entrepreneurship and Innovation
By Johannes Habel

Innovating towards your customers' future needs

Innovation

Entrepreneurship and Innovation

more information
Entrepreneurship and Innovation
By Johannes Habel

Have you placed your bets on the winners?

Innovation

Entrepreneurship and Innovation

Technology Based Industries

more information
Entrepreneurship and Innovation
By Linus Dahlander and Henning Piezunka

The secret to successful open innovation initiatives

Innovation

Entrepreneurship and Innovation, Strategy

Technology Based Industries

more information
Entrepreneurship and Innovation
By Stefan Wagner, Dietmar Harhoff, and Georg von Graevenitz

Patent thickets and the commercialization of new technologies

Innovation

Competition Policy, Entrepreneurship and Innovation, Operations, Pricing

Information and Communications Technologies, Technology Based Industries, Telecommunications, Transport and Utilities

more information
Entrepreneurship and Innovation
By Olaf Plötner

Business advantage lies in creativity

Innovation

Entrepreneurship and Innovation, General Management, Marketing, Operations, Strategy

Technology Based Industries

more information

Download

file preview
BTM Brochure 2014 | PDF, 2.98 MB
file preview
BTM Brochure 2015 | PDF, 1006.9 KB
Bringing Technology to Market

Video: Bringing Technology to Market

The ESMT flagship program for managers responsible for the sales of goods and services on global B2B markets.

View video
Program: Bringing Technology to Market

Program: Bringing Technology to Market

Bringing Technology to Market (BTM) offers leadingedge insights for profitable revenue generation on global B2B markets. Each program module will be run in one of three major business areas of Europe, the United States, and China. Furthermore, the program will link each participant to the global peer network they need.

More information

Results for Innovation

The secret to successful open innovation initiatives

Entrepreneurship and Innovation

Patent thickets and the commercialization of new technologies

Entrepreneurship and Innovation
Back to top

About BTM Review

BTM Review delivers the latest strategy, innovation, sales, and marketing insights for technology-based B2B industries. Our team continuously screens leading academic journals and transfers the most relevant articles to practice. Furthermore, our readers share how they bring technology to market in our show and tell section.

BTM Review is the online journal of Bringing Technology to Market (BTM), a B2B sales and marketing program that offers leading-edge insights for profitable revenue generation on global B2B markets.

BTM Links

  • Bringing Technology to Market
  • Video: Bringing Technology to Market
  • Book: Counter Strategies in Global Markets

Contact

ESMT Logo
ESMT Berlin
Schlossplatz 1
10178 Berlin, Germany
Phone: +49 30 212 31 0
knowledge@esmt.org
  • Legal Notice
  • Data Privacy
  • Photo Credits

Connect with us

  • ⓕ facebook
  • 🐦 Twitter
  • 📺 youTube
  • ⓘ Linkedin
  • 📷 Instagram
  • ⚇ Flickr
  • 🎵 iTunesU
  • ESMT Berlin Homepage
  • e-Learning Login
  • Contact
🔍